News Summary
The NBA is regaining full control over its television and streaming services, concluding its partnership with Turner Sports and Warner Bros. Discovery. Starting with the upcoming season, the league will independently manage NBA TV and its digital streaming platform, leading to a fresh programming slate. Fans can expect a diverse lineup featuring live games, original shows, and expanded content from various basketball leagues like the WNBA and international competitions. This strategic shift aims to enhance the viewing experience and strengthen connections with global audiences.
New York City – NBA Resumes Control of Its TV and Streaming Platforms for 2025-26 Season
The National Basketball Association (NBA) is taking back full control of its television and streaming services starting with the upcoming 2025-26 season, marking the end of a 17-year partnership with Turner Sports and Warner Bros. Discovery. This shift in management follows the league’s new media rights agreements with major broadcasters and streaming platforms, which left Warner Bros. Discovery largely excluded from NBA TV and digital operations.
Ownership Transition and New Programming Launch
Effective at the start of the next season, the NBA will operate its television network and digital streaming platform independently. This move allows the league to directly manage the content and presentation of its broadcasts. A new programming slate has been announced, with the debut set for October 15, 2025, featuring a mix of live games, original shows, and curated basketball content designed to enhance the fan viewing experience.
Schedule and Featured Games
NBA TV’s lineup will include a total of 60 regular-season games, starting on October 25, 2025. The first game broadcast will feature the Oklahoma City Thunder versus the Atlanta Hawks, providing fans with fresh matchups at the season’s onset. The network plans to host three triple-header game days during the season, including notable dates like December 20 and New Year’s Eve, offering multiple exciting games on scheduled days.
Expanded Content and International Reach
Beyond NBA games, the revamped NBA TV will expand its scope to include coverage of other basketball leagues worldwide. Programming will feature games from the Women’s National Basketball Association (WNBA), NBA G League, as well as international competitions such as Australia’s National Basketball League (NBL) and France’s Ligue Nationale de Basket (LNB). This broader approach aims to diversify the league’s digital content, cater to global audiences, and showcase a wider range of basketball talent and stories.
The New flagship show: “The Association”
The centerpiece of NBA TV’s new programming lineup will be a show titled “The Association”. Hosted and produced in-house, this program will feature a panel of notable basketball personalities including former players and analysts, such as MJ Acosta-Ruiz, David Fizdale, Rudy Gay, Chris Haynes, and John Wall. It will replace the previous flagship program, “NBA Gametime Live”, which was previously produced by TNT Sports.
Enhanced Digital Access Through the NBA App
In addition to traditional broadcasts, the NBA is emphasizing its digital platform: the NBA App. Recognized as a “connected, global hub”, it will serve as a comprehensive destination for basketball fans, providing 24/7 access to live games, original programming, behind-the-scenes content, and exclusive interviews. The app will also host basketball podcasts and creator-generated content, creating an integrated experience for users on various devices and platforms.
Documentaries and Special Content
Part of the new programming focus includes in-depth documentaries that explore historical and contemporary basketball stories. Notable productions like “Real Training Camp” and “Loud City”—which chronicles the Oklahoma City Thunder’s journey to a championship—will be available to viewers, further enriching the league’s content offerings and storytelling approach.
Background and Context
Warner Bros. Discovery announced in June 2025 that it would cease producing new content for NBA TV, citing the league’s new media rights deals negotiated with Amazon, Disney, and NBCUniversal. Despite no longer creating programming for NBA TV, WBD secured a settlement that allows it to retain a global license for producing and distributing NBA-related content across its digital platforms and networks.
Impact and Future Outlook
This strategic reorganization aims to simplify basketball content discovery for fans worldwide, providing a seamless and continuously accessible digital experience. With the league managing its own channels and content, NBA officials hope to strengthen its connection with fans, leverage new technologies, and maintain its status as a premier destination for basketball entertainment.
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Additional Resources
- Hollywood Reporter
- Wikipedia: NBA TV
- Cord Cutters News
- Google Search: NBA TV 2025 updates
- Sportico
- Encyclopedia Britannica: National Basketball Association
- Barrett Media
- Google News: NBA TV new season
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