Enthusiastic fans in Lambeau Field during a Packers game.
The NFL has announced a staggering total national revenue of $13.8 billion for the fiscal year, with each team, including the Green Bay Packers, receiving an equal share. The Packers revealed a 9.9% revenue increase, driven by local and national revenue streams. Notably, their operational profits surged significantly, despite an overall decline in net income. Amid team leadership changes, the Packers aim to sustain financial stability while benefiting from the broader league’s growth fueled by media deals and game-day revenue.
The National Football League (NFL) has reported unprecedented financial success for the 2024 fiscal year, with total national revenue reaching an all-time high of $13.8 billion. Each of the league’s 32 teams shared equally in the national revenue pool, receiving $432.6 million apiece, underscoring the league’s robust financial health.
The Green Bay Packers, the league’s only publicly owned team, disclosed their financial results as part of their annual transparency requirement. Their report indicates a total revenue increase of 9.9%, rising from $654.1 million in the previous fiscal year to $719.1 million in 2025. This growth was driven by several factors, including increased local and national revenues.
Specifically, the Packers saw their national revenue grow by 7.5%. It increased from $402.3 million in 2024 to $432.6 million in 2025. This rise primarily stems from enhanced media deals and broadcasting rights, which continue to be the major revenue source for the league and its teams.
Local revenues for the Packers experienced a notable increase of 13.7%, climbing from $251.8 million to $286.4 million. Much of this growth is linked to the team’s hosting of nine regular-season games and one preseason game in 2024, resulting in higher ticket sales, concessions, and game-day revenues.
The Packers’ operational profits saw a significant jump of 39.3%, totaling $83.7 million for the 2025 fiscal year compared to the previous year. However, total expenses also increased by 7%, reaching $635.4 million. The rise in expenses was attributed to the cyclical renewal of player contracts, depreciation stemming from recent construction projects, and heightened travel costs associated with league requirements and away games.
Despite the increases in revenue and operational profits, the Packers’ net income decreased by 12.5%, falling from $98.1 million in 2024 to $85.6 million in 2025. This decline is mainly due to a sharp reduction in non-operating income, which plummeted from $38 million to just $1.9 million. Non-operating income typically involves investment earnings, sale of assets, or other non-regular revenue streams.
Mark Murphy, the President and CEO of the Packers, announced his upcoming retirement at age 75. His departure marks the end of an era for the team, which has maintained a high level of financial stability and transparency. The team will present its annual financial statements during an upcoming meeting scheduled at Lambeau Field on July 25.
The NFL’s financial strength is evident in the league-wide record revenue, which is largely driven by lucrative TV and media rights deals that have further amplified the league’s popularity. Packers President Mark Murphy expressed optimism about the league’s growth and the increasing demand for live games, which continues to bolster revenue despite the NFL’s limited options for live viewing outside traditional broadcast formats.
The Packers’ financial statement stands out within the league as they are the only team not benefiting from the NFL’s sales of a 10% stake of their franchise to private equity funds. Their strong reserve fund plays an essential role in maintaining financial independence and stability, especially amid the league’s expanding revenues.
Overall, the NFL’s financial report underscores the league’s sustained growth, driven by media rights, game-day revenues, and strategic team management. The upcoming annual presentation of the Packers’ financial results will further illuminate the team’s fiscal status amid ongoing league expansion and market demand.
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