A stunning view of the Robert Trent Jones Jnr golf course, the highlight of Onyria Group's golf offerings.
The Onyria Group has appointed Sandra Braz as its new Director of Golf, marking an important leadership change as the company aims to expand its golf portfolio. Braz, with over 20 years of experience in golf tourism, will oversee key golf courses and guide the company’s international growth efforts. Her appointment signals the Onyria Group’s commitment to enhancing its offerings and collaborating with global partners to attract more international clientele.
The Onyria Group, a prominent player in the golf industry, has announced the appointment of Sandra Braz as its new Director of Golf. This strategic move signifies the company’s commitment to expanding its golfing portfolio and entering a new era of growth and development.
Sandra Braz’s primary responsibility will be to lead and manage the company’s golf sector, with a focus on strengthening its existing facilities and exploring new opportunities. She will oversee the renowned Robert Trent Jones Jnr golf course at Onyria Quinta da Marinha Golf, located within Cascais Resort. The resort is known for its premium leisure offerings and strategic location near Lisbon. Additionally, Braz will promote the 27-hole course designed by Donald Steel at Château des Vigiers, a French resort acquired by Onyria earlier this year as part of its international expansion strategy.
Braz brings over 20 years of experience in the golf tourism and destination marketing industries. Her career includes a notable 15-year tenure as the Executive Director of the Estoril Golf Bureau, where she gained in-depth knowledge of the Estoril and Cascais regions. This background provides her with valuable insights into catering to international tourists and promoting Portugal as a prime golf destination.
Prior to her role at the Estoril Golf Bureau, Braz served as the Golf Sales Manager at Be Live Hotels, where she developed expertise in hotel and leisure marketing. She also held senior management positions at Bom Sucesso Resort on Portugal’s Silver Coast, further enriching her experience in golf resort development and management.
In her new role, Braz aims to leverage her regional knowledge and industry experience to enhance the Onyria Group’s offerings and reputation. She has expressed pride in joining a well-regarded golfing company and is enthusiastic about the prospects of expanding internationally. A key element of this growth includes the recent partnership with IHG Hotels and Resorts, a global hotel management company, which will support the group’s efforts to attract a broader international clientele.
The Chief Commercial Officer (CCO) of the Onyria Group highlighted Braz’s expertise and passion for golf tourism as instrumental factors in her appointment, emphasizing her suitability to lead the company’s ambitious plans.
The company’s leadership is optimistic about the path forward under Braz’s guidance, with plans to strengthen existing courses, develop new offerings, and expand its international footprint.
Alongside this leadership update, notable industry developments include Syngenta Golf publishing a feature addressing ongoing challenges golf course operators face regarding water sustainability. This issue remains a critical concern amid environmental pressures and increasing regulation.
Furthermore, Azalea has appointed Josh Abbott as its new Group Account and Marketing Director, aiming to bolster its strategic marketing initiatives.
In the distribution sector, Agrovista Amenity has announced it will become the exclusive distributor of the Viano range of organic fertilizers in the UK, supporting sustainable practices within the golf and landscaping industries.
The appointment of Sandra Braz marks a significant step for the Onyria Group as it seeks to strengthen its golf offerings and expand internationally. With her extensive regional experience and leadership, Braz is expected to play a key role in guiding the company through its next chapter of growth, supported by recent strategic partnerships and industry initiatives.
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