Players unite to demand fair compensation, showcasing their strength in negotiations.
At the 2025 WNBA All-Star Game in Indianapolis, players staged a protest demanding higher salaries and fairer revenue sharing. Wearing T-shirts reading ‘Pay Us What You Owe Us’, they highlighted the need for salary increases ahead of collective bargaining negotiations. Union president Nneka Ogwumike emphasized discrepancies between player compensation and league revenue, with players advocating for a fairer distribution as attendance and viewership rise. The outcome of these negotiations is critical for the future growth and sustainability of women’s professional basketball.
During the 2025 WNBA All-Star Game held in Indianapolis, players made a strong public stand advocating for better pay and revenue-sharing policies. The exhibition saw athletes wearing T-shirts emblazoned with the message “Pay Us What You Owe Us”, highlighting their call for increased salaries and a fair distribution of league revenues.
The protest at the All-Star Game underscored ongoing frustrations among WNBA players regarding their compensation and the league’s revenue-sharing structure. WNBA union president Nneka Ogwumike emphasized that current salary levels do not align with the league’s recent growth nor the investments made into it. She highlighted the disparity between the league’s revenue and what players receive, addressing a significant concern ahead of the upcoming collective bargaining agreement (CBA) negotiations, which are set to expire on October 31, 2025.
While the league’s commissioner, Cathy Engelbert, was present in a separate room conducting a midseason press conference, she described talks with players as “constructive”. Despite the positive phrasing, over 40 players attended an in-person bargaining session, marking a record turnout for the union. The session was felt to be a critical moment in negotiations, but players expressed frustration with the league’s counterproposal, deeming it inadequate to meet their demands.
The current WNBA players receive about 9.3% of league revenue, a stark contrast to the NBA, where players receive between 49% to 51%. Despite the league’s lack of profitability since its founding in 1996, recent developments indicate substantial financial growth—viewership, attendance, and merchandise sales have all increased significantly.
Furthermore, the WNBA’s new media rights deal valued at $200 million annually is set to commence next year, projected to significantly boost league revenue and provide a foundation for improved compensation and benefits.
The WNBA Players’ Union submitted proposals targeting salary increases, a revised revenue-sharing model that removes caps on earnings, and enhanced retirement benefits. The players’ stance is clear: they want earnings to grow proportionally with the league’s financial success, rather than being limited by outdated or restrictive salary structures.
Eine recent proposal included efforts to improve logistical aspects, such as charter flight programs, which are currently outside of the scope of the CBA but reflect players’ concerns over travel logistics and compensation benefits.
Engelbert has maintained that while increasing salaries and benefits is a priority, it must be balanced against owners’ ability to invest and seek profitability. The union, however, remains firm that players deserve a fair share of the league’s rising revenues, especially given the recent increases in viewership and merchandise sales.
Players have indicated they are prepared for the possibility of a work stoppage if negotiations stall or fail to meet their expectations. Some have expressed a willingness to strike as a last resort to push for their demands. The current discussions are expected to continue, primarily through virtual meetings, as the league and union work toward a new CBA before the expiration date.
The ongoing negotiations are centered on three main issues:
The dispute highlights the broader challenges faced by the WNBA as it seeks to balance increasing revenues with fair compensation for its players. The outcome of these negotiations will influence the league’s financial model, future growth strategies, and the overall sustainability of women’s professional basketball in the United States.
As the league moves closer to its CBA expiration, both sides appear committed to continued dialogue, though players have not ruled out job actions if their core demands are unmet. The results of these negotiations will likely shape the league’s economic landscape for years to come, as it strives to be both competitive on and off the court.
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